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CHILLY DATE FOODS
An interview with Sony TV for Weekend Out Show. This 3-minute video describes my entire entrepreneurial journey of Chilly Date Foods – the vision, the mission, the philosophy and more!
2016 - 2023
Dubai, United Arab Emirates
Key Achievements:
i. Brand creation: Brand Identity Design, Website Design, Retails Packaging Design, Social Media & Digital Marketing, Market Research & Analysis
ii. Manufacturing food: Dubai Municipality Permissions and listings, Procurement,
accredited Research & Development, Recipe Creation of shelf stable products
iii. Setting up manufacturing unit with HACCP & Gluten-free Certification
iv. Product launch: Retail (modern trade & traditional shops), Wholesale, HORECA, B2C and Online Platforms
v. People Management: HR and all related legal procedures for staffing and working efficiency
2016 - 2023
Dubai, United Arab Emirates
Key Achievements:
i. Brand creation: Brand Identity Design, Website Design, Retails Packaging Design, Social Media & Digital Marketing, Market Research & Analysis
ii. Manufacturing food: Dubai Municipality Permissions and listings, Procurement,
accredited Research & Development, Recipe Creation of shelf stable products
iii. Setting up manufacturing unit with HACCP & Gluten-free Certification
iv. Product launch: Retail (modern trade & traditional shops), Wholesale, HORECA, B2C and Online Platforms
v. People Management: HR and all related legal procedures for staffing and working efficiency

RESTLESS DESIGN
Project: International Program, National Institute of Design
Inspiration: Flowers falling from the tree
As the name suggests, this is a design that is restless; bursting to be a product with more than one use and cause!
Inspired from the flowers fallen from the tree, that form a beautiful carpet on the ground, this product is a blanket of linked ethnic copper florets (of carpet area: 1.5ft x 4ft) that can be used as one pleases.
They can be a window curtain, an elegant wall piece, a unique lamp shade or a fashion accessory.
Inspiration: Flowers falling from the tree
As the name suggests, this is a design that is restless; bursting to be a product with more than one use and cause!
Inspired from the flowers fallen from the tree, that form a beautiful carpet on the ground, this product is a blanket of linked ethnic copper florets (of carpet area: 1.5ft x 4ft) that can be used as one pleases.
They can be a window curtain, an elegant wall piece, a unique lamp shade or a fashion accessory.

HAIR ADORNMENT
Project: Exhibit in Indian International Jewellery Society, 2005
Inspiration: Cobweb
Handcrafted in sterling silver.
Inspiration: Cobweb
Handcrafted in sterling silver.

AMBIENT LIGHTING
Project: Textrade India Pvt. Ltd, Year 2007
Inspiration: Dandelion dispersing in the wind
Creative Brief: Interactive Lifestyle
Inspired from the phenomenon of dandelion filaments dispersing in the wind, this set of Ambient Lighting is designed so that the customer can place several clusters of the lite-filaments across the room and create an effect of floating dandelions in the space.
This Ambient Lighting set includes 15 light filaments, 2 table top pods and one hanging pod. The customer can place these pods across the room/house and then compile her own cluster of filaments.
Inspiration: Dandelion dispersing in the wind
Creative Brief: Interactive Lifestyle
Inspired from the phenomenon of dandelion filaments dispersing in the wind, this set of Ambient Lighting is designed so that the customer can place several clusters of the lite-filaments across the room and create an effect of floating dandelions in the space.
This Ambient Lighting set includes 15 light filaments, 2 table top pods and one hanging pod. The customer can place these pods across the room/house and then compile her own cluster of filaments.

JEWELLERY DESIGN
Project: Exhibit in Indian International Jewellery Society, 2005
Inspiration: Bubbles
Handcrafted in sterling silver.
Inspiration: Bubbles
Handcrafted in sterling silver.

CANDLE STAND SET
Project: Textrade India Pvt. Ltd, Year 2007
Inspiration: Dandelion
Creative Brief: Interactive Lifestyle
A 100% utilitarian candle stand that disintegrates into various small elements floating around the room to spread the light of happiness, just like a Dandelion. The customer can use every element in isolation or combination with various other elements of the set and make their own interesting arrangements in a space.
Inspiration: Dandelion
Creative Brief: Interactive Lifestyle
A 100% utilitarian candle stand that disintegrates into various small elements floating around the room to spread the light of happiness, just like a Dandelion. The customer can use every element in isolation or combination with various other elements of the set and make their own interesting arrangements in a space.

SOFT FURNISHING
Project: Customized cushion covers for a niche clientele
UAE, 2010
Theme: Middle Eastern, African
The upmarket, elegant cushions were designed to the client brief and were manufactured in silk fabric using techniques such as: Applique, embroidery and sequence work.
UAE, 2010
Theme: Middle Eastern, African
The upmarket, elegant cushions were designed to the client brief and were manufactured in silk fabric using techniques such as: Applique, embroidery and sequence work.

FLOWER VASE
Project: Textrade India Pvt. Ltd, Year 2007
Inspiration: Dandelion Pod
Creative Brief: Interactive Lifestyle
This modular set of flower vase opens up into three parts and can be arranged to desired combination
Inspiration: Dandelion Pod
Creative Brief: Interactive Lifestyle
This modular set of flower vase opens up into three parts and can be arranged to desired combination

MESSAGE IN A BOTTLE
Project: Collection designed for the Brand N2 Jewelry
Cast in sterling silver, this collection, like its name suggests – has a message for its user in every bottle. Each Silver Charm has a deeper meaning and is packed in beautiful cork jars.
Hummingbird is symbolic of Freedom while the Reading Angel symbolizes Education and directs the user to invest in themself. To learn and grow and seek for education beyond books.
Cast in sterling silver, this collection, like its name suggests – has a message for its user in every bottle. Each Silver Charm has a deeper meaning and is packed in beautiful cork jars.
Hummingbird is symbolic of Freedom while the Reading Angel symbolizes Education and directs the user to invest in themself. To learn and grow and seek for education beyond books.

ECO-FRIENDLY DINNER MATS
Project: Textrade India Pvt. Ltd, Year 2007
Inspiration: Dandelion
Creative Brief: Interactive Lifestyle
These eco-friendly dinner mats are made from handmade silk fibre paper, adorned with machine embroidery and screen printed with natural pigments of tea, henna and beetroot.
Inspiration: Dandelion
Creative Brief: Interactive Lifestyle
These eco-friendly dinner mats are made from handmade silk fibre paper, adorned with machine embroidery and screen printed with natural pigments of tea, henna and beetroot.

BBQ SERVING SET
Project: Textrade India Pvt. Ltd, Year 2007
Inspiration: Dandelion exploding into the atmosphere spreading joy with its floating filaments
Creative Brief: Interactive Lifestyle
This BBQ serving set is designed for the young, the vivacious, the fun loving, party people. Inspired from a dandelion exploding in nature, the set is supposed to embody explosion of mouthwatering food. With the skewers standing up tall with delicious kababs and grills, the serving set is designed to entice guests with the beauty of food plating.
When not in use, the skewers are turned inwards, and the set looks intriguing with the shiny metal pods popping out.
Inspiration: Dandelion exploding into the atmosphere spreading joy with its floating filaments
Creative Brief: Interactive Lifestyle
This BBQ serving set is designed for the young, the vivacious, the fun loving, party people. Inspired from a dandelion exploding in nature, the set is supposed to embody explosion of mouthwatering food. With the skewers standing up tall with delicious kababs and grills, the serving set is designed to entice guests with the beauty of food plating.
When not in use, the skewers are turned inwards, and the set looks intriguing with the shiny metal pods popping out.

BATHROOM ACCESSORIES
Project: Textrade India Pvt. Ltd, Year 2007
Inspiration: Dandelion
Creative Brief: Interactive Lifestyle
This bathroom accessory set inspired from dandelion is designed to be symbolic of elegance, status, innovation and simplicity.
Inspiration: Dandelion
Creative Brief: Interactive Lifestyle
This bathroom accessory set inspired from dandelion is designed to be symbolic of elegance, status, innovation and simplicity.
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